Meet the Creatives

Beyond Imagination: Navigating Nostalgia and Business with Jean Batthany

Episode Summary

In this clip with Jean Batthany, former VP of Global Creative at Walt Disney Parks, Experiences, and Consumer Products, the discussion centers around the intrinsic value of nostalgia in storytelling and creativity. Jean shares insights from her Disney experience, highlighting the need for a balance between left-brain and right-brain thinking, where creativity is not only an artistic pursuit but also a strategic driver for business results. She emphasizes the emotional connection in storytelling, how it engages people on a deep level and aids in better memory retention. The conversation extends to the challenges faced by legacy brands, with Jean shedding light on the importance of being a brand enthusiast while also envisioning future stories for evolving audience connections.